There is a particular kind of founder whose company is inseparable from the thing that happened to them before it. Tasneem Anwarali, founder of TAN 365, was a litigation lawyer when she was diagnosed with PCOD during law school and told, as so many women are told, that the symptoms were simply something she would have to manage. She decided not to accept that. She changed what she ate, how she exercised, how she slept, how she handled stress. The PCOD came under control. The understanding that followed, of what the body can do when it is given what it actually needs, became the founding logic of everything she has since built.
TAN 365, launched in 2021, operates at the intersection of functional nutrition, gut health, hormonal balance, fertility, pregnancy, postpartum recovery, and metabolic health, serving clients through a multidisciplinary team of nutritionists whose approach is evidence-based, deeply personalised, and built around the conviction that lasting health is a lifestyle rather than a programme. The brand has since extended into EAT by TAN 365, a clean-label, gluten-free, vegan, refined sugar-free functional food line, and a corporate wellness offering that takes the same philosophy into organisations. We spoke with Anwarali about what litigation taught her about nutrition science, why the Indian wellness industry’s appetite for noise is a problem worth resisting, and what preventive healthcare in India looks like when it reaches the scale it deserves.
**TAN 365 was founded in 2021 with a mission to make personalised, evidence-based nutrition accessible, practical, and sustainable. But before the brand, there was a deeply personal journey overcoming PCOD through nutrition and lifestyle. Take us back to that experience. What broke, what shifted, and what did you discover on the other side?**
My own health journey is where TAN 365 truly began. During law school, I was diagnosed with PCOD. Like many women, I was told that period issues, hormonal symptoms and medication were simply something I would have to manage. What surprised me was how little attention was given to nutrition, stress, sleep and lifestyle, the very factors that influence our hormones every single day.

Rather than accepting it as my new normal, I decided to change my lifestyle. I removed inflammatory foods, changed the way I exercised, prioritised sleep and learnt to manage stress more intentionally. Over time, those changes helped me manage my PCOD naturally. It was the first time I truly understood how powerfully our daily choices influence our health.

I continued practising as a litigation lawyer, but when the pandemic brought the world to a standstill, it also gave me the time and space to pursue something I had become deeply passionate about. I enrolled to study functional nutrition, initially to better understand my own health. What started as curiosity quickly became a calling.

The more I learnt, the more I realised how unaware most people are of the role food and lifestyle play in preventing and even reversing many chronic health concerns. I saw an opportunity to bridge the gap between science and everyday life, to make nutrition practical, evidence-based and accessible rather than overwhelming. That realisation eventually became TAN 365.

What I discovered on the other side was not just symptom relief. It was a completely different perspective on health. Our bodies have an incredible capacity to heal when we understand what they need. That belief continues to shape everything we do today.

You trained as a litigation lawyer before becoming a nutrition coach and gut and hormone health expert. That is one of the more unexpected pivots in Indian wellness entrepreneurship. What did the law teach you about argument, evidence, and building a case, and how much of that thinking goes into the way you approach nutrition science with your clients?

While law and nutrition may appear unrelated, they share one fundamental principle: every recommendation should be backed by evidence. As a litigation lawyer, I was trained to question assumptions, evaluate facts critically and build a case based on credible evidence rather than opinion. That is exactly how I approach my nutrition coaching practice today.

I spend a significant amount of time reading peer-reviewed research, with a particular focus on randomised controlled trials, and translating that science into practical, easy-to-understand guidance for my clients. Before I recommend a supplement, I want to know what the highest-quality evidence says.

Every recommendation is backed by research, clinical reasoning and the individual’s unique health history. Even the supplement brands we work with are carefully vetted for quality, ingredient transparency and third-party testing before we recommend them to our clients.

No two clients receive the same plan because no two people have the same story. We look at medical history, blood work, symptoms, lifestyle, stress, digestion, sleep and long-term goals before making recommendations. Instead of asking what supplement fixes this symptom, we ask why this is happening in the first place.

To me, evidence-based nutrition is not about blindly following research or dismissing lived experience. It is about combining robust scientific evidence with clinical experience and the individual’s unique circumstances to create solutions that are both effective and sustainable.

**India’s wellness industry is flooded with trends, quick fixes, and restrictive protocols. TAN 365 is built on the opposite philosophy: Smart, Simple, Sustainable. What does it take to hold that position in a market that is constantly rewarding noise and novelty?**

It requires patience and conviction. The wellness industry often rewards dramatic transformations, restrictive diets and sensational claims because they grab attention. But those approaches rarely create lasting health.

Our philosophy has always been simple: when we work with a client, we are fostering a lifestyle change and helping them implement it. The way we coach our clients is not about getting them through a three-month programme. It is about helping them build a lifestyle. During those three months, our first priority is to help them heal and address the root cause of their health concerns. Once they are on the path to recovery, we work alongside them to integrate sustainable lifestyle changes into their everyday routine.

By the time they complete the programme, they are equipped to confidently navigate real life, whether they are travelling, attending weddings, celebrating special occasions or simply enjoying dinner out with friends, without feeling restricted or having to start over.

To me, success is not measured by how much weight someone loses in a few weeks or how perfectly they followed a plan. It is measured by whether they leave our programme feeling confident enough to nourish themselves for years to come. That is the difference between a temporary intervention and lasting health.

Your programmes cover gut health, hormonal balance, fertility, pregnancy, postpartum recovery, and metabolic health, a remarkably wide and deeply specialised range. What connects all of those disciplines in your mind, and what does working at that intersection reveal about how women’s bodies have been consistently underserved by mainstream healthcare?

What connects all of these areas is that the body does not work in silos. Gut health, hormones, metabolic health, fertility and reproductive health are deeply interconnected. The way we eat, digest and absorb nutrients, manage blood sugar, sleep, handle stress and recover can influence multiple systems at the same time. So when we look at a woman’s health, we have to look at the whole picture rather than treating each symptom or life stage in isolation.

This is particularly important because women move through so many different physiological stages across their lives, from menstruation and hormonal changes to conception, pregnancy, postpartum and eventually perimenopause and menopause. Yet historically, many of these stages have not received the attention, research or personalised support they deserve.

I have also seen how often women are expected to normalise symptoms such as painful periods, persistent bloating, fatigue, irregular cycles or hormonal changes instead of being encouraged to understand why they are happening. Women’s health needs more attention, more research and, importantly, a more integrated approach.

My work sits at that intersection because I believe nutrition can play an important role in supporting women through these different stages. It is not about looking at one hormone or one symptom in isolation. It is about understanding how the different systems interact and using that understanding to create a more personalised approach to health.

You lead a multidisciplinary team of nutritionists and deliver programmes tailored to each client’s medical history, lifestyle, and long-term goals. What does genuinely personalised nutrition actually look like in practice, and how is it different from what most people think it is?

Personalised nutrition goes far beyond giving someone a meal plan or a list of foods to eat and avoid. It starts with understanding the individual: their medical history, symptoms, blood work, lifestyle, food preferences, stress, sleep, exercise and, most importantly, their long-term goals.

Two people can come to us with the same diagnosis or the same symptom, but the underlying reasons can be completely different. That is why our approach begins with understanding why something is happening before deciding what to do about it.

We work closely with clients throughout the programme, adapting protocols as their body responds and their needs change. It is a process of education, observation and refinement rather than simply handing someone a plan and expecting them to follow it.

For me, genuinely personalised nutrition is about first helping someone heal and address the health concerns they came to us with, and then helping them turn those changes into a lifestyle. Once we have helped them feel better and understand their body, we focus on giving them the knowledge, confidence and tools to sustain that progress independently within their real life.

**EAT by TAN 365, clean-label, gluten-free, vegan, refined sugar-free functional foods, is an extension of the brand into everyday eating. What was the gap you were seeing in your clients’ lives that made you decide to build the food itself rather than just advise around it?**
EAT by TAN 365 started with a very simple observation: there was a gap in the Indian market for snacks and desserts that could genuinely fit into a health-conscious lifestyle without compromising on taste.

When we looked at the market, we found brands that were gluten-free, or vegan, or sugar-free, but very few that brought all of these together while still creating food that people actually wanted to eat. Working with all three parameters is not easy, especially when you also want the product to taste indulgent and enjoyable.

We also saw this gap through our clients. Many people have specific dietary restrictions or health goals that make finding suitable snacks and desserts difficult. And even for someone without any restrictions, I do not believe that wanting to indulge occasionally means you have to completely compromise on the quality of what you are eating.

For us, it is not about labelling food as guilt-free or telling people they should not indulge. It is about creating better choices so that health and indulgence do not always have to be at opposite ends of the spectrum.

Your corporate wellness programmes take this philosophy into organisations. What happens to a workplace when the people in it start eating and living differently, and what resistance do you encounter from companies that think wellness is a perk rather than a foundation?

When people feel better physically and mentally, it inevitably influences how they show up at work. Better nutrition, sleep, movement and stress management can support energy, focus, productivity and overall wellbeing.

The biggest shift we try to create through our corporate programmes is moving wellness away from being a one-off activity and towards becoming part of workplace culture. A wellness talk or health day can create awareness, but sustainable change requires ongoing education and an environment that makes healthier choices easier.

There is still a mindset among some organisations that wellness is an employee benefit or perk. I believe it is much more fundamental than that. Employees are the foundation of every organisation, and investing in their health is ultimately an investment in the organisation itself.

**If TAN 365 were a single ingredient, not a supplement or a superfood trend, but something ancient, whole, and quietly powerful, what would it be and why?**

I would choose turmeric. It is ancient, accessible and incredibly versatile, but it has also stood the test of time. Long before wellness made individual ingredients fashionable, turmeric was already deeply embedded in Indian food and traditional practices.

What I love about it is that it represents something I strongly believe in: you do not need the newest or most expensive wellness trend to support your health. Sometimes the most powerful things are the simplest ones, especially when they are incorporated consistently into everyday life.

That, in many ways, is what TAN 365 stands for: going back to the fundamentals, understanding the science behind them and making them practical for modern life.

Lasting behavioural change rather than temporary results is your defining promise. In a world of 21-day challenges and 30-day detoxes, what does it actually take to help someone build a relationship with food and their body that holds for life?

It starts with understanding that behaviour change is not about willpower. People need to understand why they are making a change and experience enough positive reinforcement to want to continue it.

We focus on education, consistency and gradual integration rather than restriction. Clients learn how their body responds to different foods, how to make choices in different situations and how to listen to their own hunger, energy and digestive cues.

We do not expect people to live in a bubble. Real life includes travel, weddings, celebrations, dinners out and busy periods at work. If someone’s health plan only works when everything is perfect, it is not sustainable.

Our role is to give clients the knowledge and confidence to navigate those situations without guilt or the feeling that they have failed. That is when nutrition stops being a programme and becomes a way of life.

**What is coming next for TAN 365, and what does preventive healthcare in India look like when the work you are doing reaches the scale it deserves?**
The next phase for TAN 365 is about building a larger preventive health ecosystem, one that brings together personalised nutrition, education, functional foods, community and technology, while staying true to the evidence-based approach we started with.

I believe the future of healthcare has to move from reactive to preventive. Instead of waiting until someone develops a chronic condition and then trying to manage it, we need to start much earlier, understanding our bodies, nutrition, metabolic health, gut health, hormones, sleep and lifestyle before problems become entrenched.

EAT by TAN 365 will be an important part of that journey. We have already started building community-led programmes, including one focused on educating people about blood sugar balance, and we want to expand these into more areas of preventive health. I believe education is one of the most powerful forms of prevention, because when people understand what is happening inside their bodies, they are better equipped to make informed decisions about their health.
My long-term vision for TAN 365 is to help shift the conversation in India from how do I fix this to how do I prevent this from happening in the first place. If we can make evidence-based nutrition more accessible, practical and enjoyable, and give people the tools to understand and take ownership of their health, we can help create a generation that thinks about healthcare before they need it.

Follow Best List India for the culture, conversations, and ideas worth paying attention to.